Target Global has completed the exit from Fullpath, following its acquisition by Cox Automotive Inc., a global leader in the automotive retail ecosystem.
From our first investment in 2019, when Fullpath (then AutoLeadStar) was an early-stage Israeli startup, the company has grown from low single-digit millions in ARR to a scaled, highly efficient and profitable business – building a category-defining, AI-native data and marketing platform through more than seven years of disciplined execution and close partnership with Target Global.
Today, it enables dealers to unify fragmented customer data, automate marketing, and deliver highly personalised experiences at scale – capabilities that are becoming mission-critical as the industry shifts toward always-on, data-driven retail.
For Cox Automotive Inc., the acquisition strengthens its data and AI capabilities, accelerating the move toward connected retail.
It also reinforces our conviction in Vertical AI – where deeply embedded, domain-specific platforms create real strategic value for incumbents.